Rebranding for a Multi Academy Trust
The Acorn Multi Academy Trust run a collection of small, rural schools in the South West, each with their own unique voice and identity. The Trust needed to rebrand in order to bring clarity to their current position and provide a platform for future growth.
This Trust branding was then used to support and underpin each school’s branding, ensuring that the schools retained their own branding and voice – a feature of how the Acorn MAT seeks to work with schools.
Photography
As part of the branding process, I was commissioned to create a body of photographs for each of the different schools. The resulting images were used across the Trust and various schools to promote their activities.
Bright, lively and colourful they reflect the school’s environment and ethos.
Little Acorns Preschools
During the branding process a need to advertise the preschools in the Trust was highlighted. A separate identity was created for this younger age group and along with Woodquist Associates an awareness campaign was launched. This resulted in a large uptake of places for the preschools.
