Logo for a Tree Surgeon

Simon, a local tree surgeon, was looking to set up his own business. He had a name, Wild Service Tree Care, but he needed to put flesh to it, to make it real. We started with a logo. “Something with leaves or a leaf, that conveys nature and growth” was the brief.

Starting with the circular processes found in nature, we came up with a wreath like concept, of two branches entwining with leaves breaking into the middle negative space. The result is a strong, clear, professional logo that conveys natural growth without looking rustic.

We produced a simple website, vehicle signage, some printed collateral and Wild Service Tree Care was up and running.